DNA-R Performance Solutions LLC
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The method How we work What changes What you keep Who we are Request a diagnostic

Turn a sales team with uneven results into one that delivers at a high level, with the DNA-R method.

A management method proven in practice, implemented in your operation and delivered through manuals. Your managers keep running it after we leave. No software, no course, no retainer.

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One retail chain, before and after

sales, indexed to the starting point
sales Before sales had stalled Three weeks later after the method was applied +67%

From an engagement led by our founder in Brazil, before this practice was formed. The problem was in the sales approach, not in the price. Figures documented at the time by the organization involved.

The gap between your worst result and your best one is a management gap.

Research on commercial operations across the United States shows it:

+90%

The productivity distance between a strong and a weak store in the same retail sector.

>20%

The share of that distance explained by structured management practice alone.

40%

Of the variation in management practice happens between units of the same company.

Figures from U.S. Census Bureau and Bureau of Labor Statistics productivity data, and from published research on management practice in the American Economic Review.

The same team, managed differently.

Nothing here requires new headcount, a new tool or a bigger budget.

Before

  • Quota divided arithmetically across the team
  • Field visits when the calendar allows
  • The pipeline meeting reads numbers out loud
  • Lost deals disappear without a reason
  • Results follow individual managers
  • A new manager takes months to work it out

After

  • Quota derived from mapped territory potential
  • Coaching on a fixed cadence, with a written record
  • Every review ends with decisions and named owners
  • Every loss logged with a reason and reviewed monthly
  • Results follow the routine, not the individual
  • The focus moves off the manager and onto the method, and that is the company’s biggest gain

DNA-R is a management method, not a product you buy.

Nothing to license, no dashboard to subscribe to. It runs alongside the CRM you already own, because it defines what to ask of your data and what to do with the answer.

The name comes from the three pillars it was built on, in the founder's native Portuguese: Direcionar, Nutrir e Alavancar Resultados. To direct, to nurture, and to leverage results.

Direcionar

to direct

Goals deployed by what each territory can actually produce, not by arithmetic. Every level knows which number it owns and why.

Nutrir

to nurture

Coaching in the field, with autonomy that grows on purpose. Success means the routine holds without the coach.

Alavancar Resultados

to leverage results

Every loss recorded with its reason, and deviations answered with support rather than pressure.

The execution flow.

From first contact to handover

our involvement falls stage by stage
1 Field diagnosis a week on site 2 Goals by potential territory and account 3 Cadence rituals daily, weekly, monthly 4 Progressive autonomy coaching in the field 5 Indicator governance loss reasons on record 6 Correction by support help, not pressure 7 Handover of the artifacts we step out quota split by arithmetic no fixed cadence review by event losses unexplained how much, never why pressure, not support turnover follows In orange: what we most often find already in place before the work starts.

The process begins with one pilot unit and then extends in waves.

Three cycles, three different jobs.

The rituals are short by design. Nothing is added to a seller's day that does not replace something already being done less well.

Daily
about 15 minutes

The work opening. Each manager names the objectives of the day with their team, against goals already deployed. Holds on site or remotely.

Weekly
about 60 minutes, fixed day

Coverage read against the account list, one to one feedback with each rep, and next week's field accompaniment scheduled rather than improvised.

Monthly
the closing, before leadership

Indicators read top to bottom, every loss reviewed with its reason, recognition tied to performance, and decisions leaving the room with named owners.

Five documents stay in your company.

The implementation is the vehicle. These are the product, calibrated to your business and written to be operated by people who took no part in creating them.

E1

Implementation manual

The pillars, the cycles and the role of each layer, from rep to leadership. A manager who joins in two years can run the method from it.

E2

Indicator playbook and loss-reason registry

The cascade from unit goal down to each person, with every indicator's formula, source and owner fixed. Runs in a spreadsheet or in your CRM.

E3

Cadence ritual kit

Agendas, scripts and checklists for the three cycles, fitted to your calendar. Any trained manager can open the same ritual in another unit.

E4

Correction protocol

What to do when someone is off target: find the cause in the loss registry, build the reinforcement, set the deadline and the reassessment.

E5

Manager enablement curriculum

How your managers learn to operate the four above. Subordinate to them on purpose: training a team to run a routine nobody installed produces nothing durable.

A lost sale or a lost negotiation cannot be treated as an ordinary event. It has to be mapped, so that losing never becomes the normal state of things.

Start with the diagnostic. Decide after that.

You are not asked to commit to an implementation before knowing what one would find.

Step one

Commercial management diagnostic

A week observing how your sales force is actually managed, measured against the method.

  • Baseline of coverage and routine
  • Gap list ranked by impact
  • Recommended sequence
Request a diagnostic
Step two

Full implementation

The method installed in a pilot unit, then extended in waves across the operation.

  • Indicator cascade on your territories
  • Cadence installed and observed
  • All five documents transferred

Billed by milestone, as each one is delivered and accepted.

Add-on

Manager enablement cycle

Training the people who will run the rhythm after we go, on cases from your own operation.

  • Built on your accounts
  • Practice on live territories
  • Onboarding path for new managers

Subordinate to the implementation, never a substitute for it.

Scope and fee are quoted case by case, after we understand the size of the operation and the number of units involved.

This works when the sales force is yours.

  • Mid-size or large operation
  • In-house sales force with field managers
  • Wholesale distribution or retail
  • Multiple territories, branches or units
  • Performance that swings by manager
  • Willing to run the rhythm after we leave

Who we are.

DNA-R Performance Solutions is an independent commercial management consulting practice founded by Rodrigo Augusto Saad, based in Florida and serving clients across the United States.

He has worked in commercial management since 2006, with more than thirteen years spent on one problem: turning teams of irregular performance into operations run by routine and by indicators. The method was rebuilt three times, in three industries, before it was written down. That is what made it transferable to organizations he does not personally manage.

Engagements are led by the founder, from the first call through handover.

Bachelor of Business Administration, Pontifical Catholic University of Paraná
Registered with the Regional Administration Council, CRA-PR no. 34,896
Member, Project Management Institute

Where the method was built

three sectors, one structure

  • Banking, corporate payroll accounts

    Eleven managers in two markets, run from a third city. Goals redeployed by potential and the cadence installed. The portfolio grew about 40% in one market and 28% in the other, and turnover fell to near zero.

  • Consumer-goods distribution

    Coverage of active points of sale stood at 54%. Recalibrating the cascade to coverage and activation took it above 90%. The method was later run by teams in two other states.

  • Industrial manufacturing

    A commercial operation built from zero for a new line. One retail chain with stalled sales was diagnosed in a week; the problem was the sales approach, not the price, and sales there rose 67% in three weeks.

Figures documented at the time by the organizations involved.

Questions we get asked.

Is DNA-R software?

No. Nothing to install, license or subscribe to. It is a set of routines, indicators and protocols your managers operate, alongside whatever systems you already run.

What is the difference between this method and training?

The difference is in what the intervention acts on. Sales training acts on the person. DNA-R acts on the management system that governs that person.

A training program develops a professional’s selling skill and technique. It ends when the content is delivered, and what remains is whatever each participant retained. DNA-R installs a management routine: what to track, how often, how to record the reason for a loss, how to spot a deviation, and what kind of support to reinforce when the deviation appears. The direct recipient is not the seller. It is the manager.

Will it disrupt the team while we are selling?

The opposite. DNA-R is meant to support and drive business from the very first contact. It is through that contact that we begin to understand how the team actually produces, and that understanding is what feeds the manuals your company keeps.

How do we know it worked?

Your own numbers answer that. The diagnostic fixes a baseline on four figures you already have: coverage, planned visits against completed ones, losses with a reason on file, and time to convert. You are measured against yourself, not against an average.

And the real proof is a quiet one: the routine keeps running after we stop showing up.

Where are you based?

Florida, serving clients across the United States.

Tell us how your sales force is managed today.

Your structure, your territories, and where the results break down.

Write to us
contact@dnarperformancesolutions.com Florida, United States